Iron Man 3: Become Iron Man Viral Campaign Launches

Disney and Marvel Studios have launched a brand new website as part of a viral campaign to promote Iron Man 3. The new Iron Man 3 website is located at www.becomeironman.com. BecomeIronMan.com opens with a Stark Industries logo. The page then changes to a Stark Industries page, which teases, "Test Subjects Required. Registration Opens Soon." If BecomeIronMan.com follows the typical pattern of most movie viral sites, then fans can probably expect some sort of game or task to be unveiled. When fans complete the tasks, then they will likely receive exclusive bonus content in the form of videos and photos. Of course, the name also suggests that the site might offer some type of application where fans can upload pictures of themselves to have their head placed inside Iron Man armor. Iron Man 3 is set to be released in movie theaters on May 3, 2013.