Avatar: The Last Airbender evokes a lot of nostalgia for fans who watched it live, and the series continues to grow by the day even after so many years. With the franchise on the rebound, Aang is more present today than ever before, and fans are always looking for ways to celebrate the prodigal monk where possible. Of course, that includes all the memes you could ask for, and Amazon gave the fandom serious fooder when it unintentionally modeled its new shopping app after the hero.
And well, it seems things aren't quite right with fans. After all, the new design is not sitting well with fans, and that is because the mobile app reminds most of Avatar: The Last Airbender.
As you can see in the slides below, netizens have taken to Twitter to discuss Amazon and its unintentional reference to Avatar. The viral comparison all comes down to Aang and his iconic head tattoo. Fans say Amazon's tan-and-blue color scheme looks like an impressionistic take on Aang given its placement and shape. And after seeing the comparison myself, well - this is pretty hard to unsee.
Obviously, Amazon did not mean to evoke Avatar with its app redesign, but the Internet is going to do what it will. It doesn't help that the Nickelodeon series is fresh on the minds of fans. It was made official last month that Avatar will return to screen thanks to a push from ViacomCBS. The show's original creators have been tasked with heading up Avatar Studios, a brand dedicated to exploring new stories set within the franchise. So if you want to see Aang again and for real this time, that opportunity will be here before too long!
What do you make of this hilarious Avatar swap? Did you notice the similarities here or...? Share your thoughts with us in the comments section below or hit me up on Twitter @MeganPetersCB.