It was a question that was bound to demand an answer one day: What will Air New Zealand do, now that Peter Jackson isn't shooting Tolkien films?
After all, they've made a name for themselves with creative and funny ads featuring Jackson, as well as characters and concepts from The Hobbit and Lord of the Rings.
Well, now it's onto a somewhat more contemporary theme -- with a wardrobe choice you're far more likely to see on an Air New Zealand flight...
That's right, that's the Men in Black, Sony's huge movie frachise based on a scarcely-remembered comic book series by Lowell Cunningham.
Though the Men in Black franchise doesn't have a new movie in production right now, it's been rumored that the next installment will cross over with the popular 21 Jump Street franchise.
The joke isn't about that, though; rather, the dancers here are members of the All Blacks rugby team.
Here's what ANZ had to say: "At Air New Zealand, we’re #CrazyAboutRugby. So for our latest inflight safety video, we called upon some very special Men In Black to brief our passengers."