Captain America: Civil War Pop-Up Stores To Launch In Select Movie Theaters

In partnership with Marvel Entertainment and DCPI, the Araca Group is launching pop-up stores offering Captain America: Civil War merchandise in movie theaters across the continental United States.

These retail stores will be popping up at 88 locations, opening May 6th in theater lobbies for a limited time, and selling eleven limited-time products that make up "The Battle Begins" collection. Check out thebattlebeginsmerchandise.com for specific locations.

Marvel fans of all ages will find something for them from a variety of fashion forward t-shirts, custom sweatshirts, hats and more. A highly collectible item is sure to be Marvel's Captain America: Civil War commemorative ticket in a ceramic holder, individually numbered with a limited edition of 5,000.

"We aim to expand the movie going experience by bringing fans unexpected products in a unique shopping experience" said Michael Rego, Chief Executive Officer of The Araca Group. "We are thrilled to offer fans limited-time Marvel's Captain America: Civil War merchandise for the ultimate live-event experience."

In Captain America: Civil War, governments around the world hold Earth's Mightiest Heroes accountable for their actions, despite the amount of lives they've saved. Heroes divide as Captain America (Chris Evans) and Iron Man (Robert Downey Jr.) butt heads, and fists, while fighting for what they believe in! Catch a glimpse of the action in front of and behind the camera above.

Captain America: Civil War will arrive in theaters on May 6, 2016.