Having a popular gaming franchise receive the Hollywood movie treatment is nothing new, but it has left little to be desired over the years. Sure, there have been some gems but the overall attitude toward adapting to the big screen have been mostly "meh." Because of this, Activision has set a few ground rules for their upcoming Call of Duty-adapted film and honestly, it's a good policy to have.
Activision has already confirmed that they are actively looking into creating a "Marvel-esque" Call of Duty movie that won't be directly tied to the game itself, instead simply inspired. Activision's own Tim Kilpin has made it clear they aren't looking to simply "pump" a movie out to capitalize on the name, that it must be done right or it won't be done at all.
In a statement made to MCV:
"Anytime you take a franchise as storied as this, with this kind of legacy, and expand it into a new form factor you have to be really careful. So frankly, if the script and the story isn't right we won't do it; it's not one of those situations where someone is saying, 'I don't care just get it made!'; that's not what's happening. We do think that if it's done well it has the opportunity to expand the base audience, beyond the traditional foundation that the game appeals to."
It's a good opportunity to freshen up the Call of Duty name, especially since the successful launch and rekindled interest with Call of Duty WWII. When asked about expansion, "As an M-rated game, it's a core audience and we do think there's an opportunity to reach a little more broadly than that; if the storytelling is done well, that's the key," replied Kiplin.
There's hope! Until then, Call of Duty WWII is out now for Xbox One, PlayStation 4, and PC.