Fans are used to seeing previews of upcoming Marvel Studios films when they go to the theater, which will be the (hopeful) case again when Guardians of the Galaxy Vol. 2 possibly has a Thor: Ragnarok trailer in front of it. You might be surprised however the next time you're at the theater, as movies aren't the only thing you're going to be seeing from Marvel on the big screen.
That's because Marvel has just announced that they will start advertising their comics division on the big and small screens. Fans will start seeing a new push from Marvel this weekend, as the upcoming Marvel event Secret Empire will be getting promoted in front of the current big releases, as well as the upcoming Guardians of the Galaxy Vol. 2. Fans will also start seeing the promotions on the Disney-owned ABC, but other networks will carry them as well. Dedicated TV spots, interviews, and more will be featured in this campaign and will include books like Secret Empire and the upcoming X-Men ResurrXion books.
The comics have taken several aspects of the successful films and incorporated them into the universe, and many of the films have been overwhelmingly inspired by the books that came before them. It's good to see Marvel giving the medium that started it all (and continues to feed their studio) some much-needed love.
You can view the official release below.
The greatest heroes, the biggest creators and the can’t-miss comic titles of 2017 are coming to a big screen and a small screen near you. Today, Marvel is pleased to announce an ambitious spring advertising campaign that will see several key Marvel Comics releases advertised ahead of blockbuster films and airing on broadcast television channels with the key goal of exciting and mobilizing TV & Film fans into local comic book shops and retailers.
This year, Marvel continues to bridge the worlds of graphic fiction with all new audiences and now, with extensive advertising activations, the House of Ideas is set to reach entirely new audiences in 2017 and invite them directly into local comic shops! The biggest characters and creators are waiting for you at your nearest comic retailer!
Set to the backdrop of ‘Awesome Mixtape #2,’ Marvel’s Guardians of the Galaxy Vol. 2 continues the team’s adventures as they traverse the outer reaches of the cosmos. The Guardians must fight to keep their newfound family together as they unravel the mysteries of Peter Quill’s true parentage. Old foes become new allies and fan-favorite characters from the classic comics will come to our heroes’ aid as the Marvel cinematic universe continues to expand.
Guardians of the Galaxy Vol. 2 is written and directed by James Gunn (Slither). The film marks the return of the original Guardians, including Chris Pratt (Jurassic World) as Peter Quill/Star-Lord; Zoe Saldana (Star Trek Into Darkness) as Gamora; Dave Bautista (Spectre) as Drax; Vin Diesel (Furious 7) as the voice of Groot; Bradley Cooper (American Sniper) as the voice of Rocket; Michael Rooker (Jumper) as Yondu; Karen Gillan (The Big Short) as Nebula; and Sean Gunn (Gilmore Girls) as Kraglin. New cast members include Pom Klementieff (Oldboy), Elizabeth Debicki (The Great Gatsby, Everest), Chris Sullivan (The Knick, The Drop) and Kurt Russell (The Hateful Eight, The Thing).
Guardians of the Galaxy Vol. 2 is scheduled to hit theaters on May 5, 2017.