The CW has cast two of the four leads in its pilot inspired by Archie Comics, Riverdale.
Lili Reinhart (Surviving Jack) will play Betty Cooper, a “sweet, studious, eager-to-please and wholesome” teenager with a crush on her best friend, Archie Andrews. When she decides she’s tired of playing the role of perfect daughter, she gets some advice from her new friend, Veronica, for advice.
Cole Sprouse (The Suite Life of Zack and Cody) will play Jughead Jones, “a heartthrob with a philosophical bent.” Jughead is Archie’s former best friend and is still sore about their falling out.
Riverdale is being developed by producer Greg Berlanti (Arrow, Supergirl). The show is conceived of as a modern and subversive take on the source material that examiens the surrealism of life in a perfect, small town like Riverdale.