How Much Money Has Chewbacca Mom Made Since Her Video
It's no secret that people seen as 'influencers' on social media are often given free goods and [...]
It's no secret that people seen as "influencers" on social media are often given free goods and services, either implicitly or explicitly in order to get them to endorse or praise those items online.
The "Chewbacca Mom" who went viral a few weeks ago is no exception to this rule, having been given over $400,000 in gifts since her video became the most-talked about thing on the internet for a day.
Candace Payne created the giggly, infectious Facebook Live video on May 19, and quickly became the most-watched Facebook Live video ever. It has been viewed more than 150 million times, and shared more than 3 million times.
The next day, Kohl's came to see her bearing thousands of dollars worth of Star Wars-themed gifts...and ever since, the freebies have kept rolling in.
Of course, of the "more than $400,000" in gifts, $400,000 of that comes in the form or scholarships for Payne and her family to Southeastern University, a small, Christian liberal arts university in Central Florida.
Besides that, according to Time, she's received thousands of dollars worth of travel and accommodations to appear on talk shows and the like; a $7,500 trip to Disney World, and $2,000 worth of VIP access to Fan Expo Dallas.
to return ill-fitting clothes and happened to come across a Chewbacca mask that she had to own. When she got in her car, she recorded a video of herself unboxing the mask, putting it on, and laughing with glee as it emitted the Wookiee's signature roar. Within 24 hours of uploading the video, which is titled "The simple joys in life," it received 20 million views. As of today, it has over 150 million views and is, by far, the most watched Facebook Live video of all time.
Since the video provided free publicity for Kohl's, Star Wars, Hasbro and Facebook, Candace has been showered with gifts from all of them. Kohl's gave her toys and gift cards.The Force Awakens director, J.J. Abrams, hung out with her for a sketch on The Late Late Show with James Corden. Hasbro gave her more Star Wars toys. Facebook head, Mark Zuckerberg, invited the social media star to Facebook Headquarters.
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