Movie fans who make it a point to get to a screening at least 20 minutes ahead of time at select Cinemark, AMC and Regal locations will be treated to a behind-the-scenes featurette about the making of The Last Jedi. While you have to attend a screening to see the footage for yourself, you can check out some stills from the featurette that focus on writer/director Rian Johnson and stars Mark Hamill and Daisy Ridley below.
The featurette not only includes behind-the-scenes footage from the movie
The new 20-minute block of pre-show entertainment, called "
"We spent a lot of time looking for something we could trademark, get the URLs for and all the social-media handles. We really like this name," National CineMedia CEO Andy England explained.
The program will also continue to include commercials for products and other properties, with the most exciting footage airing closer to the beginning of the program.
"We want to give people a reason to arrive earlier. We want to dial up the entertainment value," England noted.
"There is no better showcase for our studio content than the big screen, and
It's unclear at this time when the
You can check out The Last Jedi when it hits theaters on December 15.