DC Entertainment revealed a new logo today, as the "new identity and logo for its iconic DC brand." The logo replaces the opening page logo they launched just ahead of the New 52 reboot in 2011.
The logo doesn't feature the word "comics," mirroring Marvel's approach to creating a single logo to use across multiple media. This isn't the first DC logo to remove the "comics," though, so it's not exactly a sea change: the iconic "DC bullet," which was used from 1976 until 2005, didn't feature the word. In fact, no logo from 1970 until 2011 used "comics."
“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” said Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management, in a statement. “The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”
The new logo will debut on the cover of DC Universe: Rebirth Special #1 next week, written by Geoff Johns and featuring a team of high-profile artists. Rebirth represents the next chapter in the ongoing saga of the DC Universe, mixing traditional values and a modern aesthetic.
“I’m very proud that Rebirth will be the first comic book published with the new DC logo.” stated Geoff Johns, DC Entertainment’s Chief Creative Officer. “To me, Rebirth and the new DC logo are built on what’s come before while looking to what will come tomorrow. I can’t wait for people to see it on the cover.”
The logo bears a striking resemblance to the clean, simple 1972 design, albeit with a font that's more reminiscent of the '76 or 2005 reinventions.
The new DC branding will be introduced immediately on various digital platforms, including DC websites, social media channels, DC All Access webseries, and DC All Access app and will continue to rollout worldwide across all DC content and products.
The new identity and logo were developed in partnership with Pentagram, the world’s largest independent design consultancy.