In preparation for the debut of Transformers: The Last Knight this coming week, Paramount Pictures is taking full advantage of the opportunities of social media marketing.
Now for those on Snapchat, you're able to turn yourself into Optimus Prime himself. Thanks to the various filters on the photo sharing app, you're able to use your finger to press down on your face and choose the Transformers filter.
Did we mention that it comes complete with a built-in voice-changer to complete the effect? Suffice to say, it's a great way to market the movie, even more so towards the younger demographics.
If you don't have Snapchat, you can see the filter in effect in the video posted to the official Transformers Facebook account below.
Transformers: The Last Knight is directed by Michael Bay. The film stars Mark Wahlberg and Stanley Tucci reprising their roles from Transformers: Age of Extinction, with Josh Duhamel, Tyrese Gibson and John Turturro reprising roles from the first three Transformers movies.
Transformers: The Last Knight's voice cast includes Peter Cullen as Optimus Prime, John Goodman as Hound, and John DiMaggio as Crosshairs. Other transformers appearing the film include Bumblebee, Drift, Hot Rod, Cogman, Canopy, Sqweeks, Grimlock, Megatron, Barricade, Onslaught, Hooligan, and Mohawk.
Transformers: The Last Knight opens in theaters on June 21, 2017.
More Transformers: The Last Knight News: Transformers: The Last Knight Runtime Confirmed / Transformers: The Last Knight - New Hot Rod Image And Details / Did We See Unicron? / Will We See Primus?