Last week, the filmmakers behind Man of Steel said that they wanted everyone to be able to see the film in their favorite format, be it 3-D, IMAX or none of the above. Still, there hadn't been an official IMAX announcement from Warner Brothers, which was a bit puzzling since generally the studios like to be the ones to announce such things.
Well, today we got the official announcement--on a list of upcoming IMAX releases along with the second installment of Peter Jackson's Hobbit trilogy and others.
According to a joint statement from IMAX and Warner Brothers, the WB films being released in the IMAX format in 2013 are Jack the Giant Slayer (March 1, 2013); Man of Steel (June 14, 2013); Pacific Rim (July 12, 2013); 300: Rise of an Empire (August 2, 2013); Gravity; Seventh Son (October 18, 2013); and The Hobbit: The Desolation of Smaug (December 13, 2013).
“Together with IMAX and our exhibitor partners, we have built a unique, incremental distribution platform over the last 10 years,” said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. “We are excited to continue this tradition and offer these films to audiences in the most premium of moviegoing experiences.”
“The IMAX footprint continues to expand with tremendous success around the world,” said Veronika Kwan Vandenberg, President, International Distribution, Warner Bros. Pictures. “We are very pleased to be presenting our 2013 and future slate in this premium theatrical environment.”
“Our longstanding partnership with Warner Bros. has resulted in extraordinary experiences for IMAX audiences, and we’re excited to add these core additional titles to our upcoming film slate,” said Richard L. Gelfond, CEO of IMAX. “The growing network of IMAX theatres around the globe continues to enable all of our studio partners to deliver their films in a uniquely immersive way, and provide moviegoers with a premium way to experience the biggest movies.”
“IMAX continues to have a deep appreciation for the Warner Bros. team and its talented filmmaker collective as well as its comprehensive approach to our industry,” said Greg Foster, Chairman and President of IMAX Filmed Entertainment. “We’re confident that our continued partnership with Warner Bros. on all levels – pre-production, production, post production, marketing and distribution – will greatly benefit our two companies, our exhibition partners and moviegoers worldwide.”