Women Driving Majority Of San Diego Comic-Con Conversation On Social Media

While it's often perceived that comic book fans are predominantly male (remember The Big Bang Theory episode about women in a comic book shop), a recent study by Networked Insights shows that it's actually women who are driving the majority of social media conversation about San Diego Comic-Con. For their study, Networked Insights analyzed more than 3.5 million conversations on social media, using their marketing decisions platform SocialSense. Here are the noteworthy findings from Networked Insight's analysis. There are more than 3.5 million conversations about Comic-Con on social media in the past 30 days. While SDCC is traditionally considered to be a male-dominated event, women are currently driving the majority of SDCC conversation. In fact, 54% of conversations about Comic-Con on social media are from women, while 46% are from men. SDCC topics with strong female engagement include: The X-Files, Marvel's S.H.I.E.L.D., and The Walking Dead. Comic Con fans are most excited about Captain America: The Winter Soldier, Divergent and the Veronica Mars movie. There is a split between movies driven by strong social followings versus marketing pushes by the studios. Popular titles driven by significant organic social conversation are Catching Fire, Ender's Game, The LEGO Movie, 300:  Rise of an Empire, The World's End and the Veronica Mars movie. Titles being driven primarily by studio marketing include: Captain America: The Winter Soldier and The Amazing Spider Man 2.