Between bringing back one of the most iconic characters in cinema history, wowing the talk show circuit and bringing her dog to work, Star Wars actress Carrie Fisher managed to find time recently to shoot a commercial for IBM.
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You can see the ad, which also appears to feature the voice of Steve Buscemi and which introduces IBM’s “Watson” AI to a support group for evil robots bent on world domination, bleow.
IBM Watson is a cognitive system that’s ushering in the new era of cognitive business. Recently, a group of battered science fiction bots spoke about their yen to take over the world and their dislike for working with humans. Unlike them, Watson works with humans to outthink competitors, challenges, limits.
Star Wars: The Force Awakens, directed by J.J. Abrams from a screenplay by Lawrence Kasdan & Abrams, features a cast including actors John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, Academy Award winner Lupita Nyong’o, Gwendoline Christie, Crystal Clarke, Pip Andersen, Domhnall Gleeson, and Max von Sydow. They will join the original stars of the saga, Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker.
Star Wars: The Force Awakens hit theaters December 18, 2015, kicking off a new trilogy of Saga films as Episodes VIII and IX are already scheduled. The film garnered a record $247 million at the domestic box office and $529 million globally in its opening weekend.