Preacher Turns a Church Upside-down in Times Square

In one of the crazier promotions for a new television program appeared in New York’s Times Square this weekend. The Preacher debut was celebrated by something that would’ve looked perfectly normal at San Diego Comic-Con, but was a bit out of place in the busiest cross section of streets in the United States.

A church, designated All Saints Congregational, was turned upside down in the middle of the recognizable location. When fans stopped by to check it (and previews of the show projected on a huge screen) out, if they posted a picture on their favorite social media platform and showed the proof, they were given a USB powerbank branded with the show’s logo.

These sorts of promotions are commonplace at conventions, but much rarer in the middle of a city, especially for a cable network show like this one on AMC. While there have been film promotions there, most TV promos (even for a show as big as Game of Thrones) hit other places in the city, smaller parks and plazas.

Preacher is a supernatural, twisted and darkly comedic drama that follows a West Texas preacher named Jesse Custer, who is inhabited by a mysterious entity that causes him to develop a highly unusual power. Jesse, his badass ex-girlfriend Tulip and an Irish vagabond named Cassidy come together and when they do, they are thrust into a crazy world populated by a cast of characters from Heaven, Hell and everywhere in between.