Box Office: Cinderella Has A Ball With $70M; Liam Neeson's Run All Night Bombs

Disney's new live-action Cinderella film is charming audiences of all ages. Kenneth Branagh's fairy tale film is expected to pull in $70.1M after this weekend is complete. This will be the best opening weekend for a Kenneth Branagh-directed film, besting 2011's Thor ($65.7M). Cinderella helped lift the overall box office with a total of $131M, which is 15% better than the same period last year.

Liam Neeson has a very particular set of skills, skills he has acquired over a very long acting career. If you're looking for his next box office hit, Run All Night isn't it. Seems like audiences have had their fill of Neeson as an action star as Run All Night is the third one from Neeson in the past year. It'll finish in second place this weekend with $11M, but that is well below Warner Bros. already low expectation of $15M. Its 'A-' CinemaScore still gives it hope that good word-of-mouth might give it a strong second week.

Box Office Top Ten (via deadline):

1). Cinderella (DIS), 3,845 theaters
$23M* Fri. / $27M Sat. (+18%) /$19.9M Sun. (-26%)
3-Day: $70M / Wk 1

2).  Run All Night (WB), 3,171 theaters
$3.86M* Fri./ $4.47M Sat. (+16%) /$2.68M Sun. (-40%)
3-Day: $11.015M/Wk 1

3). Kingsman: The Secret Service  (FOX), 2,635 theaters (-466)
$1.67M Fri. /$2.85M Sat. (+71%) /$1.6M Sun. (-41%)
3-Day: $6.2M (-25%)/ Total Cume: $107.3M/ Wk 5

4). Focus (WB), 2,855 theaters (-468)
$1.7M Fri. /$2.56M Sat. (+51%) /$1.5M Sun. (-40%)
3-Day: $5.805M (-42%)/Total Cume: $44M/Wk 3

5). Chappie (Sony), 3,201 theaters
$1.57M Fri./$2.47M Sat. (+57%) /$1.7M Sun. (-31%)
3-Day: $5.8M (-57%)/ Total Cume: $23.3M/Wk 2

6). The Second Best Exotic Marigold Hotel (FSL), 2,022 theaters (+449)
$1.62M Fri. /$2.47M Sat. (+52%)/$1.6M Sun. (-35%)
3-Day: $5.7M (-33%) /Total Cume: $18M/Wk 2

7). SpongeBob Movie: Sponge Out of Water (PAR), 2,659 theaters (-438)
$950K Fri. / $1.9M Sat. (+100%)/$1.2M Sun. (-34%)
3-Day: $4.1M (-38%)/Total Cume: $154.6M/ Wk 6

8). McFarland USA (DIS), 2,455 theaters (-337)
$1M Fri. /$1.6M Sat. (+55%) /$1M Sun. (-38%)
3-Day: $3.69M (-29%)/Total Cume: $34.9M/ Wk 4

9). American Sniper (WB), 2,001 theaters (-544)
$755K Fri./ $1.4M Sat. (+86%) /$770K Sun. (-45%)
3-Day: $2.93M/Total Cume: $341.5M/Wk 12

10). The Duff (CBS/LGF), 2,301 theaters (-258)
$949K Fri. /$1.29M Sat. (+36%) /$656K Sun. (-49%)
3-Day: $2.9M (-39%)/Total Cume: $30.3M/ Wk 4