Offering a free digital copy of movies and comic books to fans who buy a physical DVD, Blu-ray or comic book is a pretty common practice -- but it hasn't really caught on yet in the world of prose publishing.
Hill asked fans to retweet a message he put out there with the details, which you can see below courtesy the website linked above. The app needed to get your free copy can be downloaded here (Android or iPhone).
How to Claim Your eBook of Heart-Shaped Box
Available September 1st!
Claiming your eBook is as easy as 1-2-3!
1. Download the BitLit app (Android or iPhone).
2. Use the app to snap a photo of your print copy of Heart-Shaped Box.0comments
3. Write your name on the copyright page. Use the app to snap a photo of it.
From there, we'll send you an email with your coupon code to get the eBook edition of Heart-Shaped Box for FREE from HarperCollins.