Originally supposed to launch April 6th, Quibi officially rolled out its mobile app a few hours early. That means that yes, as of this writing, the latest streaming platform to join the ever-expanding world of streaming entertainment. At launch, the platform has at least 24 different programming options available from Chance the Rapper's Punk'd reboot to standard sitcoms like Will Forte's Flipped and the unscripted Murder House Flip.
In comparison to its counterparts like Netflix, Disney+, and Hulu, Quibi content is created on a micro-level with no single episode lasting any longer than ten minutes. After a quick walk-through, it appears a lot of the content clocks in around seven minutes in length and a lot of the shows already on the service tend to have three episodes already available.
Quibi boss Meg Whitman previously touted the service as a revolutionary platform in a world bogged down with digital content. “What we say internally is we’d like to be the quality of HBO and offer customers the convenience of Spotify,” Whitman previously said of the service in an interview with The Los Angeles Times. “We’re not Facebook Watch. We’re not Snapchat. We’re not Instagram TV. We’re not YouTube. We’re Quibi, and it’s not denigrating those platforms at all ... but we’re staking out a premium position relative to those.”
You can see what fans are saying about the service below:
Overall pretty polished app, almost all custom views.
Novel concept that watching vid in portrait or landscape gets optimized content so you don’t feel like you’re missing out in either orientation.April 6, 2020
Feels like the thing missing from Chrissy’s Court are the dancing lobsters 🦞 lol #Quibi— Kay Angrum (@kayangrum) April 6, 2020
Already Need More
Mobilevision. @Quibi just launched and is fascinating. Vertically integrating video content production for a mobile device. It’s a very different format and experience. With a free 90 day trial I can see how it would catch on. Kudos @tconrad— Ross Mayfield (@Ross) April 6, 2020
Quibi has been out for like 30 minutes and already I’m all in on @chrissyteigen’s court show— Philip Obenschain (@pobenschain) April 6, 2020
I was excited to check @Quibi out because of the hype. Actually a really great product experience. Good work!— John Roescher (@johnroescher) April 6, 2020
A bit obsessed with Quibi’s “Turnstyle” tech which keeps the most important part of the frame in view when rotating between portrait and landscape modes. Though I’m constantly rotating the phone to see how shots are reframed.— 🆁🅴🆃 on 🔥 (@tinch) April 6, 2020
Disclosure: ComicBook is owned by CBS Interactive, a division of ViacomCBS.