Dunkin' Unveils National Coffee Day Plans and Promotion

National Coffee Day is held on September 29th.

By Patrick Cavanaugh

For some Dunkin' fans, every day can be considered an official celebration of coffee, but with September 29th marking National Coffee Day, the chain is offering up even more goodness for Dunkin' Rewards members. For Rewards members making a purchase on National Coffee Day, you'll get a free medium hot or iced coffee, which might inspire you to bring some company along with you for a Dunkin' run. Additionally, an all-new batch of limited-edition bracelets from Little Words Project will be released, which celebrate your love of Dunkin' with clever phrases and sport the signature colors of the beloved chain.

"National Coffee Day is an opportunity to give back to our loyal guests -- whether that's by treating our Dunkin' Rewards members to a free coffee or by unveiling a unique collaboration," Jill McVicar Nelson, Chief Marketing Officer at Dunkin' shared. "Both Dunkin' and Little Words Project are committed to bringing joy into people's lives, making this partnership a natural fit."  

Adriana Carrig, Founder and CEO of Little Words Project, added, "Since founding Little Words Project 10 years ago, my Dunkin' coffee has fueled the daily grind that building a business requires. I am absolutely honored to be working with a brand as synonymous with joy as Dunkin'. So this National Coffee Day, not only will I be celebrating the drink that gets us all through the day-to-day, but also this absolute pinnacle moment for our brand."

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(Photo: Dunkin')

Per press release, "In celebration of National Coffee Day on September 29th, Dunkin' is brewing up something special for coffee lovers everywhere. Not only can Dunkin' Rewards members enjoy a free coffee with purchase on the day, but brand fans can also wear their Dunkin' love on their sleeve with an all-new collection of bracelets from Little Words Project.

"The Little Words Project x Dunkin' collaboration will drop on National Coffee Day with four bracelets adorned with phrases that epitomize fans' love for all things Dunkin'. From 'Iced Coffee' and 'Cafecito Time' to 'Eat the Donut' and 'Get Sip Done,' each bracelet is a wearable testament to Dunkin's promise of keeping fans powered through the day, along with Little Words Project's commitment to spreading kindness. 

"National Coffee Day at Dunkin' Little Words Project x Dunkin' Founded on the principles of uplifting its wearers and bringing joy, the Little Words Project mission resonates deeply with the spirit of Dunkin'. Bracelets will be available on September 29th, 8 a.m. ET at littlewordsproject.com for $30 each. Bracelets will be limited, so fans are encouraged to get their favorite styles while supplies last.

"Along with the debut of Dunkin'-inspired bracelets, Dunkin' Rewards members are in for a treat on National Coffee Day with a complimentary medium hot or iced coffee with purchase on September 29th. Signing up for Dunkin' Rewards is easy by creating a free account on the Dunkin' app or at dunkinrewards.com. As a member, guests can earn points towards free food and drinks, get access to exclusive deals, and order ahead via the app."

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National Coffee Day will be taking place on September 29th.

Are you looking forward to the promotion? Let us know in the comments!

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