Did IMAX Shorten The Inhumans' Theatrical Run?
With all of the criticism surrounding Marvel's The Inhumans, fans aren’t expressing their [...]
With all of the criticism surrounding Marvel's The Inhumans, fans aren't expressing their excitement for the new series like they are for the movies or the Netflix shows. All of the negative hype might have impacted the screenings at IMAX theaters.
Marvel Television, the ABC Network, and IMAX's initial announcement stated that the first two episodes would be aired in a big-screen version exclusive to the theaters for two weeks following its premiere.
But with the announcement that Stephen King's IT would be coming to IMAX on September 8, just one week after The Inhumans premieres on screens, came speculation that IMAX was ending the Marvel program's theatrical run short.
MCU Exchange reports that IMAX theaters are not selling tickets beyond September 7, despite the initial announcement stating it would be in theaters for two weeks which would put the last date at September 14.
When reached for comment, Marvel Television responded that IMAX was letting its theaters decide how long they would screen the show on a case-by-case basis.
"Per IMAX, exhibitors determine showtimes on a week-to-week basis and will continue to do so with Marvel's Inhumans."
While it seems like there might be 'nothing to see here,' it appears as though IMAX doesn't have a lot of faith in the Marvel series it helped finance. MCU Exchange postulated that they initially helped fund the project for this release window because there wasn't much else to fill that time on the schedule.
But with Stephen King's IT heading to IMAX, they might be cutting their losses early in favor of a horror movie with wider appeal and a stronger chance to sell tickets.
We'll see how it turns out when Marvel's The Inhumans premieres in IMAX theaters September 1, followed by its run on ABC on September 29.
In Marvel's Inhumans, after the Royal Family of Inhumans is splintered by a military coup, they barely escape to Hawaii where their surprising interactions with the lush world and humanity around them may prove to not only save them, but Earth itself.
