Star Wars: The Force Awakens Toys To Be Unveiled In Global Unboxing Event

Lucasfilm has announced that toys and merchandise for Star Wars: The Force Awakens will be [...]

(Photo: Lucasfilm)

Lucasfilm has announced that toys and merchandise for Star Wars: The Force Awakens will be revealed via a global, 18-hour livestream on the eve of "Force Friday."

"Star Wars toys have always played an important role in how our fans interact with the Saga," says Lucasfilm President Kathleen Kennedy in a press release. "They've inspired multiple generations to relive the experience of the movies and to create new adventures all their own. These spectacular Star Wars: The Force Awakens products will continue that tradition."

The event will begin in Sydney, Australia on the morning of September 3, and continue throughout the day in Asia, Europe, Canada, and North & South America.

"Over the course of 18 hours, some of Maker Studios' biggest stars will each be unboxing a new toy from the Star Wars: The Force Awakens product line in a different city around the world and sharing the experience live on YouTube." said Leslie Ferraro, President, Disney Consumer Products. "We've seen tremendous excitement for these new products and can't wait to see the global reaction from the Star Wars fan community."

The Star Wars YouTube channel will host the live stream, which begins at 7:45 a.m. local time on Thursday, Sept. 3 (5:45 p.m. EDT on Wednesday, Sept. 2). The event will conclude with the grand

"We're excited to be part of this first-of-its-kind initiative," said Chris M. Williams, Chief Audience Officer, Maker Studios. "The unboxing world continues to expand rapidly as audiences around the world connect with digital creators who share their passions. This shared fandom helps attract billions of monthly views and consistently puts the genre at the top of the YouTube charts."

The full schedule is available at