Uber Dresses Up Chargers As Stormtoopers To Celebrate Force Friday

(Photo: Uber/Mattel)

Less than a week after another painful court loss, on-demand driving service Uber took to the streets with a light heart on Friday -- and celebrated Force Friday with a number of Dodge Chargers modeled after Star Wars: The Force Awakens Storm Troopers.

The gimmick was hatched in cooperation with Hot Wheels, whose 1:64 character car was one of dozens of toys released on Friday to launch the merchandising campaign for the year's most anticipated film.

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Fans who got the first rides in the Hot Wheels Uber cars were treated to a free ride -- presumably with the Imperial March playing the whole time.