Arrow's Stephen Amell Launches Sinceriously Campaign To Benefit Charity

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Arrow star Stephen Amell is launching a new charity campaign called "Sinceriously."

The purpose of the campaign, which begins today, is to spread positive ideas and actions with complete honesty. Followers can support the campaign by purchasing  "Sinceriously" t-shirts, which are on-sale now. The shirts define Amell's new word, "Sinceriously," while also sporting an image of Amell as a synonym for the term.

Amell's campaign will benefit two charities: Stand for Silent and Paws & Stripes. Stand for Silent is a anti-bullying advocacy group, while Paws & Stripes is a non-profit that pairs service dogs with wounded military veterans.

This Amell's second charity campaign, following his work on F*** Cancer late last year. To see Amell's Facebook announcement of the Sinceriously campaign, check out the video below.

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Sinceriously shirts can be purchased here.