Hasbro Stocks, Dividends Rise on High Q4 Star Wars Toy Sales
Hasbro CEO Brian Goldner had good news for stock owners Monday morning, with a Q4 2015 that [...]
Hasbro CEO Brian Goldner had good news for stock owners Monday morning, with a Q4 2015 that outperformed their expectations. That's largely on the back of Star Wars toys, which helped boost their "boys category" toy revenues a whopping 35% year over year. Jurassic World and Marvel toys were also cited in the victory for the toy maker. That all meant higher dividends going out to shareholders
Notably, Star Wars toys did well overseas for Hasbro, raising their international sales to 54% from 44% of total revenue after Star Wars: The Force Awakens hit theaters.
"Girls-targeted" toys like Furby and Equestria Girls sales dropped by 17%, but that could also be indicative of the focus shifting on "boys" toys, as a more universal advertising campaign. Those new ads put traditionally "boys" toys in the hands of girls, recognizing the audience has changed.
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