Why should humans have all the fun? Does your dog long to take part in super hero cosplay? Help is on the way. Marvel Comics has announced a new line of super hero inspired clothing for dogs, through a licensing agreement with Fetch…for cool pets! Starting this week, a line of Marvel Super Hero inspired pet toys, apparel and accessories will be available at PetSmart. "Marvel Super Heroes are a family affair and therefore, should include the family pet," said Jamie Kampel, who is Director of Licensing for Marvel Entertainment. "As we continue to look to expand the presence of the Marvel brand to new product and retail venues, the pet category is a natural extension. Fetch has developed a truly unique line, and having PetSmart on board as our premiere retail partner will enable us to make a huge statement for the Marvel brand in the pet category."
Steven Shweky, President of Fetch…for cool pets! said, "Fetch is approaching licensing from a different direction. Instead of using brands that would typically only appeal to children, Fetch has licensed brands that resonate with the 'pet parent.' Marvel is the perfect brand to reflect our approach." While the initial line is aimed at dog owners, a wide assortment of aquatic products will follow shortly. The Marvel Super Hero pet line of toys, apparel and accessories will be available in PetSmart stores in the United States, Canada and Puerto Rico as well as online at www.PetSmart.com.