Transformers: Punishment Released Exclusively Through Madefire App On Windows 8

In collaboration with Hasbro and IDW Publishing, Madefire today announced that the five-issue Transformers: Punishment will expand the Madefire Motion Book library with an exclusive Microsoft Windows 8 platform release.

These exclusive stories based on Hasbro's iconic Transformers brand will be available on all of the latest Windows 8 devices for no cost, and will provide a unique reading experience designed and built specifically for the digital screen.

Transformers: Punishment is all-new original content developed within the current IDW Transformers universe with its debut as a Madefire Motion Book. The creative team behind the five-part series are Transformers comic fan-favorites, writer John Barber and artist Livio Ramondelli. Autobots and Decepticons come alive and battle it out as Motion Books -- the newest innovation in reading to come to Windows 8.

"It's a thrill to see Optimus Prime spring into action," said Barber. "This is a hard-hitting action story, and Madefire's Motion Books — including music and sound effects — deliver a powerful reading experience that makes you feel like you're in the center of it all!"

"Windows devices are supported by a rich app ecosystem that offers a variety of quality apps that take advantage of the platform's unique features such as Live Tiles, snap and Bing Smart Search integration," said Todd Brix, general manager, Windows Apps and Store, Microsoft Corp. "The Madefire Motion Books app's unique use of these features, paired with exclusive Transformers content for Windows users, really bring the app to life on the platform."

Designed for reading on a screen, Madefire has built an end-to-end publishing platform called Motion Books -- a reading experience for mobile, tablet and web that immerses the reader in a sequential narrative with sound, motion, and depth.

Currently, Madefire Motion Books is a free Windows 8 and iOS app. It has been an iOS 5-star rated app since launch, and was awarded an App Store's "Best of 2012".

"A global entertainment, like Transformers comics coming alive through Motion Books exclusively written for the Windows 8 platform is one thing, but teaming up with the biggest OS in the world makes it a huge milestone," stated Madefire CEO and Co-Founder Ben Wolstenholme, "Its about bringing stories to life on the devices we use everyday – period."