Roman Reigns Vs Kevin Owens Universal Title Match Confirmed

The current feud between Seth Rollins and Kevin Owens has steadily gained heat over the last month [...]

The current feud between Seth Rollins and Kevin Owens has steadily gained heat over the last month or so, but it will be coming to an end perhaps sooner than some expected thanks to the PPG Paints Arena.

The arena will be the home for WWE's upcoming December pay-per-view Roadblock, and in their zeal to advertise it, they confirmed the main event between Roman Reigns and Kevin Owens. That's great in theory, as it should make for a fantastic match. The only problem is that Rollins and Owens haven't actually finished their current feud yet, and have an upcoming 5 on 5 elimination match scheduled at Survivor Series, and are still battling it out on Monday Night RAW.

The cat is out of the bag a bit earlier than WWE would have liked, but it doesn't necessarily hurt them. The matchup makes sense, and if Chris Jerichco stays involved, it could be quite entertaining. Reigns currently holds the United States Championship, and recently set the foundation for this feud on RAW Talk when he said: "God made his shoulders broad enough to support two belts." (via CageSideSeats).

The bigger question is what is next for Rollins. Whatever the ending to this feud is, it could be the spark that sets off his full face turn, one that has been rumored in recent months. That could be done in a number of ways, but the easiest way that comes to mind is a small feud with Triple H, finally paying him back for turning on him as the number one guy and giving the belt to Kevin Owens. It would be a surefire way to do it, but then again, there are some who are tired of seeing Triple H in big matches when there are so many other wrestlers on the roster who could use the shine.

Either way, all eyes are now on Survivor Series, which hits the WWE Network on November 20.