With big budget blockbuster movies, marketing has to rise to a whole new level. In addition to the traditional TV ads, Men In Black 3 has launched an online viral campaign which includes a toll free phone number. The viral campaign centers around the site TheMenInBlackSuitsAreReal.com which is maintained by someone claiming to be a teenager going by the handle BugEyes126.Recently, Men In Black 3 banners have started showing up on bus benches and in subways. IMPAwards.com (via Comicbookmovie.com) posted an image of one of the banners. The banners feature an ad for Wu’s Diamond Garden Chinese Restaurant. Over the top of the ad, the following message appears like it’s been spraypainted, “The Men In Black Suits Are Real. Join The Misbelievers. Call Toll Free 1-888-202-9797 – BugEyes.”If you dial the number, then a recorded voice identifying itself as BugEyes tells you that the phone call just might change your life forever. Then, you are given three options which include learning what BugEyes knows and how you can help him, details on where to find BugEyes, and the latest information on Clive.What’s even a little more interesting is that there is also a website and phone number for Wu’s Diamond Garden Chinese Restaurant. The website is located at WusDiamondGarden.com and features a Bop-A-Bulba game. The phone number is 1-877-300-0040, and if you call it, there is a recorded message from Wu’s that warns you, “Wu’s is not responsible if food attacks or dismembers you.”
