Suicide Squad Beating Out All Other Movies In Social Media Conversations

ComScore, the pre-eminent company providing “ratings” for the Internet, has given Deadline a heads-up on their latest report — one that indicates Warner Bros.’s DC Comics adaptation Suicide Squad is generating a lot of enthusiasm on social media.

The report makes hay out of the fact that it’s beating other much-anticipated movies like Star Wars: Rogue One and Fantastic Beasts and Where to Find Them, but of course those films are expected along in several months. It’s easy for a movie that’s dropping character posters, footage, and a music video to raise awareness to beat that competition.

What’s arguably more interesting is that Suicide Squad is absolutely blowing away competition from movies that are opening in the next few weeks, including Star Trek Beyond and Ghostbusters.

How Star Trek actor Anton Yelchin’s passing and the discussions about him on social media play into this report isn’t clear.

Ghostbusters, though, also had new footage and a music video this week, so the fact that the August-opening Suicide Squad is generating 1.65 times more discussion (Ghostbusters opens on July 15) is likely telling.

Things look particularly bleak for The Legend of Tarzan, Warner Bros.’ Independence Day weekend release starring Suicide Squad‘s Margot Robbie and DC’s Legends of Tomorrow‘s Casper Crump, which Squad beats out 12-fold.

It feels good to be bad…Assemble a team of the world’s most dangerous, incarcerated Super Villains, provide them with the most powerful arsenal at the government’s disposal, and send them off on a mission to defeat an enigmatic, insuperable entity. U.S. intelligence officer Amanda Waller has determined only a secretly convened group of disparate, despicable individuals with next to nothing to lose will do. However, once they realize they weren’t picked to succeed but chosen for their patent culpability when they inevitably fail, will the Suicide Squad resolve to die trying, or decide it’s every man for himself?

Suicide Squad hits theaters August 5, 2016.