Ever since its release late last year, Battlefield 1 has been getting a huge audience with Electronic Arts, with more than 19 million players partaking in the World War I affair. That's more than enough reason to keep the publisher motivated enough to produce some new content for the game.
CEO Andrew Wilson noted the player fact during an investor earnings call earlier this week, and noted the following in regards to how the game will get even bigger:
"Every Battlefield 1 player will have more ways to play throughout the year, with continual game updates, new maps, and three more expansion packs adding new armies, regions and battlegrounds available to the whole community. We're just getting started with our live service plans for this massive game, and later this year, we'll introduce new ways for players to get an even bigger Battlefield 1 experience."
While Wilson didn't note just how the series will expand, it sounds like new content could be introduced down the road – perhaps as soon as next month, when the publisher will host its EA Play event, coinciding with the Electronic Entertainment Expo, in Hollywood.
And while some players are still balking at the idea of paying for a Season Pass for the game – something that won't be happening with DICE's next game, Star Wars: Battlefront II, by the way – Chief Financial Officer Blake Jorgensen noted the following:
We're not going to disclose attach rates because they're becoming less and less meaningful, particularly in a world of live services. And you'll see some changes to our approach – particularly with Battlefield and Battlefront – over time that makes those DLC less important because it's ongoing content that's being delivered. I will say, you'll also see a lot of content delivered to the broad community for Battlefield, not just for the DLC owners going forward, which I think will continue to make those numbers a little less meaningful."
The real question is how much of a majority of those 19 million players will stick around for the long haul. If the content is meaningful enough, however, there will be more than enough reason to.