A while back, things were getting interesting over in Belgium, as Electronic Arts was looking to battle against the country after it deemed that its “loot box” system in FIFA 19 was unethical. But it looks like the publisher isn’t going to engage in that battle after all.
Once the country threatened legal action, EA has apparently shifted course and has announced it will remove loot boxes from FIFA 19, similarly to how it took them out of Star Wars: Battlefront II.
“After further discussions with the Belgian authorities, we have decided to stop offering FIFA Points for sale in Belgium. We’re working to make these changes effective in our FIFA console and PC games by January 31, 2019. This means that players in Belgium will not be able to purchase points to obtain FIFA Ultimate Team packs. Players still can access Ultimate Team and play with their existing players. All content in the game can be earned through gameplay, as has always been the case, and players can continue to use coins and the in-game transfer market. Any players in Belgium that have existing FIFA Points in their accounts can continue to use them, but they will not be able to purchase more. We apologize to our players in Belgium for any inconvenience caused by this change,” they noted.
“We seek to bring choice, fairness, value and fun to our players in all our games. In addition to providing players options in how they play, we include pack probabilities in our games for the transparency players want to make informed content choices. While we are taking this action, we do not agree with Belgian authorities’ interpretation of the law, and we will continue to seek more clarity on the matter as we go forward. The impact of this change to FIFA Ultimate Team in Belgium is not material to our financial performance.”
This looks like it’ll be affecting future releases as well, though the company didn’t make any comment just yet. Guess we’ll find out over the next few months.
As for other markets, they haven’t said anything just yet. So “loot boxes” may remain in place for the time being...but we’ll see what the publisher says.
What do you think about “loot box” practices? Let me know on Twitter at @TheDCD!