A new trailer for Avengers: Endgame was released during Super Bowl LIII.
The new look at the movie is consistent with the marketing plan seen for Avengers: Infinity War, the Marvel Studios film which precedes Avengers: Endgame in terms of the Marvel Cinematic Universe's story. During Super Bowl LII one year ago, Marvel Studios revealed the second look at Avengers: Infinity War. Avengers: Endgame will be a direct sequel picking up where Avengers: Infinity War left off.
While the details of Avengers: Endgame are being kept a secret, the directors of the upcoming film Anthony Russo and Joe Russo opened up about their approach to the biggest film in Marvel's history.
"You can't chase bigger because you get yourself into trouble," Joe Russo told Comicbook.com of Avengers: Endgame. "What you can chase is story telling. So, everything for us is based on the story. Obviously, this is larger in scale than Civil War because we have more than double the amount of characters in it, and it's Thanos, and it's cosmic. The stakes are the universe. You can't get much bigger than that."
While the Russo Brothers knew all along that Avengers: Infinity War would lead directly into Avengers: Endgame, their desire to chase story was so important that they wanted to tell a complete tale with the first half. "It was important for us, because we wanted, the experience we wanted to have at the end of this story was the sense of emotional completion. In terms of what the narrative was in the film," Anthony Russo said. "And hopefully they'll have that similar feeling...It's serialized story-telling. The mission was to not make one long movie and get out the scissors and cut it in half. Because that's never been the most fulfilling cinematic expression. So for us, the commitment was to try and put a beginning, middle, and end to this, and a beginning, middle, and end to that."
Avengers: Infinity War is now available on home video. Upcoming Marvel Cinematic Universe movies include Captain Marvel on March 8th, Avengers: Endgame on April 26th and Spider-Man: Far From Home on July 5th.