Thor And Spider-Man Appear In New Marvel's Eternals Fun TV Spot
Marvel's Eternals is kicking its final marketing campaign into high gear, and today that means a new TV spot that drops heavy references to larger Marvel Cinematic Universe. Just in case fans didn't yet know this film is part of that epic universe (kidding). Entitled "Fun", this new Eternals preview is less about the actual story and characters (which both remain somewhat vague), but rather a sizzle reel of scenes in which the Eternals are talking about other major superhero characters, aping their catchphrases, or even making reference to DC Comics superheroes like Superman.
Check out the latest TV spot for Marvel's Eternals below - and our interview with director Chloe Zhao, above!
There could be good reason that Marvel Studios is rolling out this kind of Eternals promo with still another week yet to go: Eternals doesn't exactly scream "Marvel movie" when you see the trailers and previous TV spots. In fact, this tale of immortal god-lik beings who have secretly helped guide Earth and humanity's evolution seems more like a Ridley Scott film. Aside from the aforementioned "Superman" (Richard Madden's Ikaris) battling alien-looking beasts, there seems to be very little in the way of a traditional "good guys vs. bad guys and/or main villain" structure to Eternals at all.
That's all to say: having commercials that openly highlight how the Eternals are aware of the superheroes and events of the MCU saga thus far may be prudent and necessary to helping draw more people into the film.
Curiosity and MCU references may be the best bet, as Eternals seems to be one of the more divisive films Marvel Studios has put out in years - a reality we highlighted in ComicBook.com's official Eternals review:
"While Eternals manages to navigate 7,000 years of backstory fairly seamlessly, the film's present-day plot ends up feeling muddled and occasionally confusing. Eternals succeeds in being a visual spectacle, but often falls flat when it comes to story.
...Eternals will likely be one of the more divisive films in the Marvel Cinematic Universe. The strong characters and visuals will be enough for some fans to consider it one of the best of the franchise while others will find its messy plot and extended runtime a hard pill to swallow."
So far though, all of Marvel Studios' "risky" Phase 4 films (Black Widow, Shang-Chi) have killed it both with fans and the box office - so no reason to think Eternals won't do the same.
Marvel's Eternals will be in theaters on November 5th.0comments