When is the trailer for Spider-Man: No Way Home going to be released? According to the latest rumor the Spider-Man: No Way Home trailer could be shown at CinemaCon next week - but there is a major caveat. The rumor is that the No Way Home trailer will be shown at CinemaCon - and only at CinemaCon; it will not be released online afterward - at least not immediately. That rumor is a major wrinkle in a lot of fan expectations for how Sony and Marvel Studios will roll out the Spider-Man: No Way Home trailer, which has become almost as mythic and elusive as the trailer for Avengers: Endgame.
A trailer for #SpiderManNoWayHome is reportedly going to be screened at CinemaCon next week. It will not be available to the public.August 16, 2021
Marvel Scooper Daniel RPK is the source of this rumor about the Spider-Man: No Way Home trailer coming to CinemaCon 2021. That's a pretty reliable source, and the proposed road Sony and Marvel are taking with the trailer debut does make a certain amount of sense.
Spider-Man: No Way Home is already hyped up to be one of the bigger comic book movie event films since Endgame. Rumors have pointed to the film pulling characters from past Spider-Man movies (and the actors who played them) together for a story of Peter Parker's world gone mad as the Marvel Multiverse takes shape. A battle with a multiversal Sinister Six team led by Willem Dafoe's Green Goblin seems to also be in the cards, meaning this will truly be the biggest Spider-Man movie ever made.
Marvel and Sony have been rumored to be in a tangled web over how to market Spider-Man: No Way Home. The movie clearly has major spoilers to protect, while still luring mass audiences to theaters to see it - all during a possible resurgence in the COVID-19 pandemic and the restrictive public mandates that come with it. If the studios aren't confident in the current release date for Spider-Man they understandably wouldn't be able to launch official marketing for it. However, conventions offer the opportunity to show exclusive sizzle reels of footage that don't need any release date info to be included.
If Spider-Man: No Way Home is what they say it is, then the film will have no problem generating massive buzz off the CinemaCon 2021 footage (heck, the film has already remained a trending topic for months, just off the strength of fan anticipation...). As for the footage, Studios know that no matter the level of security there will be leaks - leaks that only help to organically increase the buzz, without the studio having to spend another marketing dollar. Until Spider-Man: No Way Home can hold a confident release date (either this winter or next summer), free mass marketing sounds like the best kind.
Stay tuned for more on this Spider-Man: No Way Home trailer situation.