Iron Man 3 Crosses Over With NFL Draft
Disney owns both Marvel Entertainment and ESPN, so it should come as no surprise that the new Iron [...]
Disney owns both Marvel Entertainment and ESPN, so it should come as no surprise that the new Iron Man 3 movie is being heavily promoted on ESPN. In a series of videos that have been airing during ESPN SportsCenter, Disney has been promoting both the Iron Man 3 movie and the ESPN coverage of the upcoming 2013 NFL Draft in one fell swoop. The Iron Man 3 NFL Draft TV spots feature Tony Stark receiving suit up stats on prospective NFL players from J.A.R.V.I.S. NFL Players featured in the advertisements include Tyler Eifert, Luke Joeckel, Matt Barkley, and Bjorn Werner. After the prospective NFL player stats are delivered, the advertisement switches to highlighting a scene from Iron Man 3. Iron Man 3 is scheduled to be released at movie theaters in the United States on May 3, 2013.
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