Fans will have assuredly noticed the prevalence of Krispy Kreme in the Power Rangers movie, including a particularly important plot point towards the end of the film. As the director explains though, it isn't for the reason you might think.
Most would understandably assume that it just came down to money, but as director Dean Israelite explains, that wasn't the origin of the idea (via Power Rangers NOW).
“We were walking around the streets of Vancouver, and we hadn’t figured out where the Zeo Crystal was going to be buried. And we had all these ideas of under some sculpture that would be very weird. And [Gatkins] just said one day as we were on the way to dinner ‘I wish it was just under the Golden Arches (McDonald’s)’. And I didn’t know if [Gatkins] was joking, but I thought it was so clever, that it needed to be under something completely contemporary and if the world has evolved over 65 million years, it probably would be under something very ubiquitous.”
McDonald's was far from the only chain mentioned, with Israelite saying “We threw around all these ideas – Starbucks, Subway, 7/11, and we landed on something that we thought was really absurd in the right way for this movie, which was a Krispy Kreme.”
Israelite also states the backlash wasn't unexpected but thinks most had the wrong idea.
“For the record, we were always going to get criticized for the product placement a little. But we did it, not for the product placement. So for all the haters out there, go to Krispy Kreme and enjoy a donut, and know that this wasn’t some kind of money grab or conspiracy.”
You can find more of Israelite's comments on the Power Rangers Blu-ray, which is in stores now. Power Rangers currently has a 72.95 on ComicBook.com's composite rankings.
The action-packed, coming of age feature film Saban’s Power Rangers will morph onto Digital HD June 13 and on 4K Ultra HD Combo Pack (plus Blu-ray and Digital HD), Blu-ray Combo Pack (plus DVD and Digital HD), DVD and On Demand June 27 from Lionsgate. As part of the 24-year-old global phenomenon and based on the five Rangers from the original TV series, “Mighty Morphin Power Rangers,”, the reimagined movie features a modern generation of Rangers including Dacre Montgomery (TV’s “Stranger Things”) as Jason the Red Ranger, Naomi Scott (The 33) as Kimberly the Pink Ranger, RJ Cyler (Me and Earl and the Dying Girl) as Billy the Blue Ranger, Ludi Lin (Monster Hunt) as Zack the Black Ranger, and Becky G. (Neighbors 2: Sorority Rising) as Trini the Yellow Ranger, as they attempt to stop the evil and unpredictable Rita Repulsa (played by Elizabeth Banks, The Hunger Games Franchise) from destroying their city…and ultimately the world. Bryan Cranston (“Breaking Bad”) as
The Saban’s Power Rangers DVD will include exclusive audio commentary with director Dean Israelite and writer John
Power Rangers is in stores now.