Wonder Woman To Be Important Part Of Batman V. Superman Merchandising Plan
Wonder Woman will be a major part of the Batman V Superman: Dawn of Justice merchandising plan, [...]
Wonder Woman will be a major part of the Batman V Superman: Dawn of Justice merchandising plan, according to a new story in Global License magazine.
"This is the first time ever that fans will see Batman and Superman together in a theatrical event. And let's not forget the two new Batsuits, a new Batmobile, the Batwing, a new logo and Wonder Woman that all create really merchandisable elements for our partners," said Karen McTier, executive vice president, Warner Bros. Consumer Products. "We have had phenomenal success with each character in their own world, but now we are able to supercharge the opportunity based on the most universally recognized Super Heroes."
It might catch on people's radar that she name-dropped Wonder Woman in particular after the controversies around Black Widow's lack of merchandising for Avengers: Age of Ultron earlier this year.
"Our comprehensive program will include Wonder Woman in the merchandise lines and in standalone products supporting the film," says McTier. "We have always had a robust line for Wonder Woman, and her role in this film and future films offers us more opportunities to feature her character and empowering attributes in many creative ways."
Batman V Superman: Dawn of Justice stars Henry Cavill, Ben Affleck and Gal Gadot. It will arrive in theaters on March 25, 2016.