Avengers VS X-Men Launch Parties Announced
Marvel is pulling out all the stops for their upcoming Avengers Vs X-Men series. Today, Marvel [...]
Marvel is pulling out all the stops for their upcoming Avengers Vs X-Men series. Today, Marvel Comics announced that various comic book stores worldwide will be holding Avengers VS X-Men Launch Parties on Tuesday, April 3rd at 8 PM (local time). The Avengers VS X-Men Launch Parties are scheduled for one day before the first issue goes on-sale. The Launch Parties will give fans the opportunity to be first in line to purchase Avengers VS X-Men #1 and to also pick up special exclusive items. The exclusives will be specific to the team—Avengers or X-Men—supported by the store. Comic book stores that select to participate in the Launch Parties will be sent a free Avengers VS X-Men Party Kit from Marvel Comics. Every store has to choose a team, either Avengers or X-Men. "We've never had a bigger story than Avengers VS X-Men and we're backing retailers with the biggest incentives you've ever seen through the Avengers VS X-Men Launch Parties," said David Gabriel, who is Marvel Senior Vice-President of Sales. "Whether it's advertising, promotional material or limited edition variant covers, every one of our valued retailer partners will be able to get the word out to both their regular customers and new fans about this comic event and the exciting Avengers VS X-Men Launch Parties. Some stores will choose to side with the Avengers and some will side with the X-Men, but I can guarantee one thing—Marvel will make sure all of them have everything they need to make Avengers VS X-Men #1 their top selling comic of the year." Here are the goodies and incentives that retailers get with the Avengers VS X-Men Party Kit: Avengers VS X-Men Program - a free comic previewing the upcoming event, Avengers VS X-Men Postcards, Avengers VS X-Men Customizable Flyer, Avengers VS X-Men Customizable Press Release, Avengers VS X-Men Backlist Sales, Avengers VS X-Men mini posters, Avengers VS X-Men promo items, Avengers VS X-Men #1 Advance Screening Copy (delivered to retailers in late March 2012), Avengers VS X-Men Party Lithographs, mass media promotion around the launch of Avengers VS X-Men and the associated parties, promotion of parties to Marvel fan base, and an additional discount on the Road to Avengers VS X-Men Trade Paperback. In addition, retailers will get complimentary team specific versions—based on their allegiance—of the following: exclusive Avengers VS X-Men #1 Spotlight Variant specific to the team supported by the store, free Avengers VS X-Men mini-posters showing store allegiance, free Avengers VS X-Men Party Tickets, free Avengers or X-Men Team Pins, and free Avengers VS X-Men in-store signage and shelf-talkers.