Warner Bros. Consumer Products, DC Entertainment, and Mattel have announced a partnership with Target for the DC Super Hero Girls merchandise, including toys and dress up, apparel and accessories, publishing and more. The collection launches in March 2016.
Boomerang has also been named the official broadcaster of DC Super Hero Girls, and will air the line's first animated television special and a series of animated digital shorts. From Warner Bros. Animation and Mattel's Playground Productions, the animated special will premiere this spring. The DC Super Hero Girls digital animated shorts will also be featured on Cartoon Network's CN App, and the first of a series of DC Super Hero Girls made-for-video releases is scheduled for later this year, from Warner Bros. Home Entertainment.
"It's time for girls to get their capes on and envision themselves as strong, powerful and connected beings at the center of their own superhero story, and DC Super Hero Girls provides a brand-new, robust universe to do just that," said Diane Nelson, President of DC Entertainment, President of Warner Bros. Consumer Products and President & Chief Content Officer of Warner Bros. Interactive Entertainment said in a press release. "The toys, dolls, action figures and books that are rolling out at Target this spring, combined with the fun animated series currently online, feature stories of empowerment, inspiration and optimism that are relatable to girls. This program is changing the face of superhero culture, and we are really proud of that."
"Target prides itself on keeping a pulse on pop culture, and we have a legacy of getting behind the hottest franchises to bring our guests exclusive merchandise from their favorite movies, television shows and characters," said Scott Nygaard, senior vice president of merchandising, Target. "We are thrilled to be working with some of the industry's leading partners to introduce a new generation to these inspirational characters, and know fans of all ages will embrace these beloved and iconic heroines as they build new memories."
Following the Target exclusive launch in March, the DC Super Hero Girls merchandise line will begin appearing in other retail outlets in July 2016.