SXSW Gaming takes place this weekend, March 7-9, and some of the biggest names in entertainment will be in attendance, including Marvel Entertainment, Microsoft and Nintendo. The show takes place in Austin, TX and is free to all. Marvel Entertainment will be returning to the event, with Axel Alonso, TQ Jefferson, Kristin Vincent, Ryan Penagos and Arune Singh. Marvel will be showing off new footage from upcoming episodes of Agents of S.H.I.E.L.D. and talking about the future of Marvel video games. Other attendees include Randy Pitchford, Jade Raymond, Phil Spencer, Palmer Luckey, Andrew Wilson, Feargus Urquhart, Chris DeWolfe, Matias Myllyrinne and more. This year SXSW will also hold its first ever SXSW Gaming awards, honoring the best in major studio games as well as innovative independent games. On the show floor, attendees can check out the latest offerings from Nintendo, Microsoft Studios, Oculus VR, Wargaming, Intel, Dolby Laboratories, Devolver Digital, Gunnar Optics and Polk Audio, plus and Indie Corner and several tabletop gaming booths. There will also be plenty of panels, presentation, and a cosplay competition, so if you can make it out to Austin, check out the totally free event.