Marvel has announced its merchandising and retail plans for its adult-oriented characters, including Daredevil, The Punisher, Jessica Jones and Deadpool. The marketing strategy is specially designed to target older fans who enjoy Marvel’s Netflix series, and who are looking forward to the upcoming R-rated Deadpool movie.
The program features an array of merchandise, from apparel to collectibles and action figures, including offerings from Diamond Select, Funko, Sideshow, Kotobukiya, NECA, Hasbro, Hot Wheels, Mad Engine, C-Life, Hybrid, Freeze, Fifth Sun, Silver Buffalo and Bioworld.
Beginning in January, Target will feature a Funko Display spotlighting Daredevil, the Punisher, and Deadpool bobbleheads. In February, Hot Topic is launching a Deadpool campaign. Other retailers including Walmart, JCPenney, Spencer’s, Party City, and Kohl’s will also provide in-store and online support. Amazon will expand on its toy and apparel offerings for the characters and CafePress is launching a dedicated Jessica Jones shop offering unique merchandise for both men and women.
“Our goal is to open our deep vault of characters and explore all opportunities to drive incremental revenue that extends beyond our core franchises and extends our reach to new consumer segments,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products in a press release. “The excitement that is brewing across the board from not just fans, but also the licensees and retailers, is overwhelming and we are looking forward to seeing the reaction to this awesome product lineup.”
Check out images of some of these new products in the gallery below.