Marvel's Spider-Man Getting His Own Campbell's Soup Label

Campbell Soup Company is partnering with Disney Consumer Products and Marvel Entertainment to [...]

By Jamie Lovett

Spider-Man Soup Can

Campbell Soup Company is partnering with Disney Consumer Products and Marvel Entertainment to celebrate the launch of Ultimate Spider-vs. Sinister Six on Disney XD with Spider-Man themed Campbell's soup, featuring pasta in Spider-Man inspired shapes.

"Spider-Man is such an iconic Marvel Super Hero and will be a great addition to our robust portfolio of entertainment partners," said Yin Woon Rani, Vice President Marketing Activation at Campbell Soup Company said in a press release. "With an array of licensed characters labels, Campbell offers an assortment of products for every family member to enjoy, from Disney's Frozen to Marvel's Avengers, and now Spider-Man."

Fans have the chance to help choose which soup packaging will come to grocery store soup aisles. Through March 31, 2016, fans can visit https://cmpbell.com/spider-man to vote for their favorite label set, choosing between the Ultimate Spider-Man Series and the Classic Spider-Man Series. The winning label design will be used when the soup is released this fall. Check out the labels in the gallery below.

Campbell has previously worked together with Marvel to bring Marvel's Avengers' to their soup labels.

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