When Marvel Studios began on its own cinematic universe with Iron Man, fans never imagined how big the franchise would become. The MCU will turn ten next year and push out another slew of blockbusters which make box office bank. Last year, the series celebrated its biggest achievement yet when the MCU welcomed Spider-Man into its fold despite the character’s complicated licensing history. The deal Marvel made with Sony to secure the character was a landmark one, and Kevin Feige has no revealed how he made it all happen.
Recently, The Hollywood Reporter did an in-depth piece which explores how Marvel and Sony came together. The president of Marvel Studios spoke with the site about his bit in the deal, and Feige said he had a rather straightforward pitch for Sony about the partnership.
“It really came down to me telling Amy (Pascal) in her office that I think the best thing for this character is: Sony has the rights, that's not changing. Have Sony pay for the movie, distribute the movie, market the movie. Just let us make the movie and incorporate him into our universe.”
Obviously, Feige’s plan worked. Sony did move forward with Marvel Studios to lend Spider-Man. The character made his MCU debut in Captain America: Civil War, and Tom Holland brought the web-swinging hero to life. Both critics and fans praised the character’s appearance, and Spider-Man will soon have the chance to further his MCU presence with his solo film drops in just a couple weeks.
Marvel Studios may have majority input when it comes to Spider-Man’s place in the MCU, but Sony is still involved deeply with his future. In a previous interview with Collider, producer Amy Pascal detailed how she felt about Feige’s deal.
“Kevin and I had been talking for a very long time about that, and here’s the thing that I wanted, I emphasize for all of you, because I think this is really important and I don’t think it will ever happen again in the history of the movie business,win win. You have three studios that came together to have this movie being made. No studio likes to share anything with anyone, let alone three studios. And truthfully — there is nothing cynical I can find in this statement — everybody did it because they wanted Spider-Man to be great,” Pascal said
“Truly, it was because Spider-Man is great, the character is great and people love him. That’s good for Disney. That’s good for Marvel. And that is certainly good for Sony. So, the fact that all these companies were willing to work together to make that happen—believing that everybody needed each other in order to have that happen. I think that’s pretty miraculous.”
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Thrilled by his experience with the Avengers, young Peter Parker (Tom Holland) returns home to live with his Aunt May. Under the watchful eye of mentor Tony Stark, Parker starts to embrace his newfound identity as Spider-Man. He also tries to return to his normal daily routine -- distracted by thoughts of proving himself to be more than just a friendly neighborhood superhero. Peter must soon put his powers to the test when the evil Vulture emerges to threaten everything that he holds dear.