, the Lee-branded YouTube channel that features original programming featuring Lee, Bonnie Burton, Mark Hamill, Adrianne Curry, America Young and more, saw a ratings surge unprecedented in its short history last week, growing by 238% and appearing on Ad Age‘s Top 25 YouTube channels for the first time ever, at #20.Besides Lee’s 90th birthday–which prompted an avalanche of media coverage, most of which mentioned the site–the YouTube channel also likely benefitted from the viral videos of Stan Lee singing Christmas carols that circulated recently; an animated video of the comics legend singing “The Twelve Days of Christmas” appeared on the site just before the holiday.
