Puffy Cheetos have dominated the snack game for decades, and now the Cheez-It crew is hoping to get in on the action. The brand behind the iconic snack cracker has unveiled Cheez-It Puff’d, a puffy variety of their signature orange cracker. At launch, the “cheesy, airy, and puffy” snacks will be available in three flavors: Double Cheese, White Cheddar, and Scorchin’ Hot Cheddar.
“Ourย Cheez-Itย Original crackers are a tried-and-true snacktime classic beloved by the whole family,” Cheez-It marketing director Erin Storm offered in a press release. “We know families are constantly seeking new ways to boost snacktime and afternoon fun, andย Cheez-Itย Puff’d delivers just that. This puffy and airyย Cheez-Itย transformation is the perfect way to unlock a surprisingly uplifting snacktime experience the whole family is sure to enjoy.”
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The snacks are expected to receive a national release beginning in February, and appear to be a permanent additionโrather than some limited-time offering. Full flavor information can be found below.
- Cheez-Itยฎย Puff’dยฎย Double Cheese: These airy puffs pack an inside-and-out double punch of 100% real cheese. ย
- Cheez-Itยฎย Puff’dยฎย White Cheddar: The authentic savory cheese flavor packed in an even more poppable form that keeps snackers coming back for more.ย
- Cheez-Itยฎย Puff’dยฎย Scorchin’ Hot Cheddar: The perfect balance of 100% real cheese and tongue-tingling scorchin’ hot flavor for a fiery blaze in every bite. ย
ComicBook.com got an advanced tasting of the treats and the texture is very similar to that of the aforementioned Cheetos Puffs. Take that and combine the classic Cheez-It taste, and the end result is Cheez-It Puff’d.