WWE And Snapchat Sign Multiyear Partnership

Social media platform Snapchat has signed a deal with WWE, starting with Sunday's WrestleMania 32, [...]

By Lan Pitts

wrestlemania-32-1
(Photo: WWE)

Social media platform Snapchat has signed a deal with WWE, starting with Sunday's WrestleMania 32, that gives fans Live Stories to follow and watch through the quick video app.

"The Snapchat Live Story allows WWE fans to share their stories from our annual pop-culture extravaganza and dive into the live action of WrestleMania in more ways, and from more perspectives, than ever before," said Jayar Donlan, WWE senior VP of digital and social content.

After WrestleMania, Snapchat will cover several more WWE events over the next year. So if you miss WrestleMania, there's a chance the other premiere network events like SummerSlam and Survivor Series will be get covered.

"By partnering with WWE for our coverage of WrestleMania and future events, we are able to bring Snapchatters and WWE fans new and old even closer to the action and behind-the-scenes of some of the biggest events in sports and entertainment," said Ben Schwerin, Snapchat's director of partnerships.

As of now, Snapchatters can create their own live stories based on their city's location. Several awards shows have done this feature in the past like the American Music Awards. It makes sense for WWE, who pride themselves on being the best deal in live entertainment, would follow suit with a similar initiative.

Right now, WWE is in the middle of their #FreeWrestleMania campaign that gives new subscribers the chance to see WrestleMania 32 for free, which has never been done before in company history.

(Via Variety)

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