Fans Can Record Custom Ice Age: Collision Course Messages With Zoobe App

The makers of the Zoobe app announced this week that Zoobe is teaming with 20th Century Fox to bring characters from the new movie Ice Age: Collision Course to millions of smartphone screens.

This latest major partner announcement for Zoobe with Fox showcases how the new CEO, Naz Cuevas, is pivoting the company towards deeper integration with film studios, and focusing on working with top tier tentpole franchises.

Cuevas led the Angry Birds consumer products business to over $4 billion, and now she is focused on driving a growth strategy for Zoobe centered on supporting entertainment brands, retailers, their consumer products, and social engagement initiatives.

Users can record their own voices for Sid, Diego and Granny from the movie in perfectly lip-synched, short and easy-to- share video messages. Fox's digital marketing program with Zoobe will see Sid launch first, followed by Diego and Granny in the weeks shortly after.

"Zoobe will let fans further engage with a terrific story and their favorite Ice Age characters in a new and meaningful way," said Anna Roca, SVP Feature Films, International Partnerships & Promotions of 20th Century Fox.

The app will feature the main characters on the Zoobe platform, as well as include a link between the physical and digital world by allowing fans access to exclusive merchandise and early pre-order movie tickets and attendance at special fan events. The global partnership also includes a multiple year release, as well as additional digital products exclusively made for this movie.

"We are super excited to be working with the Ice Age franchise, and bridging this family-fun movie into a world of new digital consumption headed by video, voice and personalization, said Naz Amarchi-Cuevas, CEO of Zoobe Message Entertainment. "It's a unique way to extend the brand beyond the big screen, and the physical products with a personalized communication tool to be used by millions around the world."

The Berlin-based Zoobe tapped Cuevas to lead a young, creative and driven team set in the heart of Europe. She is an established and pioneering leader in enTech - merging entertainment and technology.