Movie Ticket Prices Hit All-Time High In Q2

and Jungle Book and Finding Dory, which both brought in around $300 million, according to Biz [...]

By Hunter Miller

moviegoers
(Photo: Facebook / Carmike Cinemas)

During the second quarter of 2016, average movie ticket prices have hit record highs. The average price is $8.73 per ticket, according to figures released by the National Association of Theatre Owners.

Prices in quarter one of 2016 were around $8.58, which was a rise of 1.4% compared that the prices for movie tickets a year ago. When the numbers go up, it is usually because there's an abundance of films that appeal to adults or movies that play well in the higher-priced venues, according to Deadline. Also, the record-high admission rates can be attributed to the premium charges for movies in 3-D, Imax and other special platforms.

The figures released by NATO's represent that average outlay in all theatres during all times of the day, and not just the prices for the blockbuster hits at big-city venues on Fridays and Saturdays.

In 2015, the average price was $8.43. At the time, the price was an all-time but then grew to $8.70 in the fourth quarter of 2015 with the likes of Star Wars: The Force Awakens and The Revenant driving revenues at the box office.

Overall, the Q2 box office was down by more than 15% as compared to 2015. Last year hit movies such as Jurassic World ($500 million), Avengers: Age of Ultron ($450 million), and Furious 7 ($350 million) dominated the box office. By comparison, many of the high-profile titles in Q2 of 2016 flopped. Alice Through the Looking Glass, The Huntsman: Winter's War, and Warcraft all underachieved at the domestic box office. The movies that were able to find success at the box office were Captain America: Civil War ($405 million) and Jungle Book and Finding Dory, which both brought in around $300 million, according to Biz Journals.

At what price would you be less willing to go to the theaters? Also, do you think there is content that is still being shown on film that keeps people from heading to the theaters?

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