With the massive success of Star Wars: The Force Awakens, pretty much no one is surprised that poll after poll of moviegoers has shown that while there's strong support for Captain America: Civil War, it's the galaxy far, far away -- not the Marvel Universe -- that's home to Disney's most hotly-anticipated release of 2016.
What's arguably more interesting is a recent analysis of social media traffic, which indicates that DC Entertainment's Suicide Squad and Batman V Superman: Dawn of Justice are performing better than Captain America: Civil War and X-Men: Apocalypse.
Like, much better.
Variety reports that the ListenFirst Digital Audience Ratings -- their proprietary, weekly looks at how upcoming films are performing relative to one another on social media -- indicates that Batman V Superman and Suicide Squad are easily outpacing their Marvel counterparts, generating 500% of the social media traffic that their Disney-owned competitors did at the same time point in their release schedules.
Adjusted for variables like release dates, Batman V Superman is the most talked-about comic book movie of the year, followed by Suicide Squad and then Deadpool.
Last week's unadjusted top five saw Suicide Squad dominating all other movies with a 33,000+ rating, followed at #2 by Neighbors 2 (9,100), then Deadpool (6,400), Batman V Superman (5,600) and Gods of Egypt (4,100).
All of those numbers are rounded to the nearest hundred.
The last Captain America movie, The Winter Soldier, earned about $250 million in the U.S. compared to $290 million for Man of Steel. Neither of those films had the star power of Iron Man appearing in Civil War and Batman facing off with Superman, of course. And while Superman won the domestic head-to-head by a narrow margin, Cap took the global box office matchup by roughly the same amount.
And, as commenters will likely point out, not all of the buzz -- especially around both Batman V Superman and X-Men: Apocalypse -- is entirely good, which may mean that the thing being talked about isn't inherently more popular.