ComicBook.com received an interesting box from Marvel and Coca-Cola today.
Inside the branded red box was six Coca-Cola cans, each with a minimalist, stylized rendition of a different Marvel character – Captain America, Iron Man, Ant-Man, Black Widow, Hulk, and Falcon – and marked as that character’s “First Edition.” Each design replaces the character’s eyes with a representative icon, such as Captain America’s shield or an ant for Ant-Man.
The cans were accompanied by a card reading, “The Big Game is just the beginning. Follow @CocaCola to watch he story unfold.” The card is dated for Feb. 7, the date of Super Bowl 50.
The box seems to be teasing a Coca-Cola commercial that will feature Marvel characters, perhaps leading to a wide release of the stylized cans.
Many modern Super Bowl commercials attempt to convince viewers to engage their brands on social media after the game, so the Coke Twitter account will likely feature updates piggybacking off of whatever is shown on television.